event
Road to Essen 2025
Everjoy Global has built a meaningful showcase moment for Vietnamese board games.
Competition, podcast, and booth
Road to Essen is designed as a bridge from Vietnamese creative talent to global publishing conversations, with competition programming and international showcase moments.
Meeting-ready context
The campaign gives partners a concise way to discover finalists, understand market context, and plan conversations around SPIEL Essen.
Gallery
Images from the story.
More dispatches
Related news.
Road to Essen 2025 finalists selected.
Explore the Top 20 standout board games selected to compete for a spot at Spiel Essen 2025.
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There's no shortage of creativity in Vietnam. What we lack are bridges.
Vietnam's blossoming board game design scene goes global via the first Road to Essen competition.
Read story