Road to Essen 2025
Everjoy Global has built a meaningful showcase moment for Vietnamese board games.

Everjoy Global has built a meaningful showcase moment for Vietnamese board games.

Road to Essen is designed as a bridge from Vietnamese creative talent to global publishing conversations, with competition programming and international showcase moments.
The campaign gives partners a concise way to discover finalists, understand market context, and plan conversations around SPIEL Essen.






A designer, a sales specialist and a publisher on what makes a board game succeed, and what Vietnamese designers can take from it.
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One of Vietnam's bestselling party game Bunny 100 (Thỏ Tỉnh Táo in Vietnamese) will be published in Italy, Spain and France by DV Games, the Italian publisher behind Bang!
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The CEO of Roxley Games - Gavan Brown talks to Everjoy Global CEO Ionah Nguyen about persuading Martin Wallace to hand over Brass, why he refuses to make an expansion for the world's #1 game, and the lesson he learned from a game he destroyed.
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